Created by Airborne, Ring DJ is a new entertainment service available exclusively to Boost customers that enables them to step into the role of DJ by creating and mixing their own ringtones.
Available online at .com/ringdj, Ring DJ offers an intuitive and fun interface that enables Boost customers to control an animated DJ who uses six turntables to mix beats, effects, shout-outs and noises. With an array of samples to choose from, Ring DJ offers virtually endless musical blends that enable users to easily create a unique, high-quality audio ringtone that can be downloaded to their Boost phone for only $.
"In the . alone, the ringtone industry has grown into a $500 million business and as consumers continue to crave new and creative ways to personalize their cell phone, Airborne will work with leading companies like Boost to offer unique applications that give cell phone users more choices and control," said Andy Nulman, president of Airborne Entertainment. "That fact that Ring DJ offers consumers the ability to be the DJ and mix their own tracks is a leading next step in the success of this platform."
"Boost has been a leader in offering unique entertainment products for cell phones and with the growing music content creation category, we are pleased to team with Airborne to offer our customers Ring DJ, a cutting-edge application unlike anything else available today for consumers who want a ringtone that not only stands out, but that they created," said Craig Thole, director of value add services, Boost Mobile.
Boost Mobile will provide free RingDJ demonstrations at the "Grand Finals" of the Guitar Center Spinoff 2005. Considered to be one of the largest DJ turntable competitions in the nation, the Boost-sponsored Guitar Center Spinoff is a national tour that provides DJs across the . with the opportunity to showcase their talents and skills as they compete for thousands of dollars in prizes. The Grand Finals, which has seen sold-out crowds for the last four years, will be held at The Wiltern Theater in Los Angeles on Sept. 10.
About Boost Mobile
Based in Irvine, Boost Mobile LLC, a subsidiary of Nextel Communications Inc. (NASDAQ:NXTL), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Since 2002, Boost Mobile's quality products and unique branding efforts, which fuse action and urban sports, music, fashion and entertainment, have enabled American youth to boost their lifestyle and status, build stronger connections and achieve greater independence. Boost Mobile is now recognized as a brand that embraces diverse youth culture, lifestyles and interests. Boost brand recognition among American youth has generated rapid success, making it one of the fastest-growing wireless services in the . Boost has more than million customers and is available nationwide. Boost-branded wireless phones with its exclusive nationwide Boost(TM) Walkie-Talkie service and Re-Boost(TM) cards are available at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music and action sports-related activities. Experience Boost on the Web at .com.
About Airborne Entertainment Inc.
Airborne Entertainment, a subsidiary of CYBIRD Co. Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including, Family Guy(TM), Donald Trump's Real Estate Tycoon(TM), Speed TV Mobile(TM), Maxim ToGo(TM) and Cosmo Mobile(TM). Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit .com.
